Transcreation: Just a marketing ploy?

10 Oct 2019
15:45 - 16:30

Transcreation: Just a marketing ploy?

Is transcreation just a fancy term to sell translations at a fancy price, or is there more to it? Like, a lot more? Why and how are transcreations different from translations? This presentation will give you an idea of what transcreation really is, and whether it is something you would like to offer – or learn more about.

This presentation is suitable for:

Freelance and in-house linguists, vendor managers, project managers, business development executives, sales managers.  In addition, there will be a special Master Class on “Transcreation processes and challenges for vendor and project managers” on Thursday morning. See the Master Class description for more details.


Nina Sattler-Hovdar’s book “Get fit for the future of transcreation – A handbook on how to succeed in an undervalued market” (published July 2019) is available from your preferred marketplace on Amazon and