Transcreation processes and challenges for vendor and project managers
Following the great feedback received for the presentation given at the MCE Conference in Budapest last year, this Master Class dives deeper into the topic of Transcreation.
Transcreation can be a powerful edge to gain new business and build a high-level profile. Yet only if it is handled properly. In this Master Class, we will look into what transcreation really is, what processes are at play, and how they differ from those used for translations. We will also discuss how to find qualified transcreation professionals, as they are hard to come by. What should vendor managers look for in recruiting transcreation talent? What do transcreation professionals look for when deciding to work with a company? What role do project managers have in ensuring that talent stays on board? Using various real-life scenarios we will analyze critical pitfalls and identify best practices that you can apply in your company, as a way to stand out from the crowd.
Introduction into the topic of transcreation followed by an interactive Q&A session for vendor and project managers as well as business executives and company owners in general. Freelancers are especially encouraged to join and connect with vendor managers on the spot!
All participants are welcome to submit questions and concerns in advance that they would like the session to cover. A short questionnaire can be used for that purpose, which will be sent out to registered participants four weeks before the conference date.