Inbound Marketing Opening New Opportunities For Translation Services Providers
The way people buy has evolved, and consequently, the way companies market their products today has evolved as well. Inbound marketing is a methodology focused on providing value to prospects and customers by means of high-quality, relevant content, which offers a whole series of new opportunities for LSPs. In this session, we’ll talk about the foundations of inbound marketing, HubSpot, and how language service providers can take advantage of this new marketing paradigm to obtain a competitive advantage.
Some key areas to be discussed are:
- Basics of inbound marketing
- How modern buyers and modern marketers interact
- The role of content marketing
- Business opportunities for LSPs